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Obsessive Classification Disorder. Fed up with commercial constrictions on the design process?

Want to feel temporarily radical and creative like you used to be when you were young, inexperienced and knew it all?

London-based graphic designer Neville Brody has come up with a response to the annual prestigious London Design Festival by inventing an Anti-Design Festival, which will take place this year for the first time from September 18 to 26.

It's not anti-design as such, just the commercial forces that can often restrict 'pure' design, or stifle social or critical design comment.

Brody (and presumably others) believe that we classify objects to give them meaning, and in so doing, label our expectations, stifle analysis and force ourselves to conform.

In design as elsewhere, this is a Bad Thing.

According to his website, the Anti-Design festival focuses on noncommercial, socio-critical works in the fields of art and design.

It offers an opportunity to make works public that did not succeed on the market, or simply are not intended for the mass market.

Several renowned designers have already signed up.

If you'd like to cast commercial caution to the winds and design what you always really wanted to, there are two categories you can enter.

The first is for small, reproducible products that have been made cheaply and that visitors can take away and use if they need them.

The second category includes larger one-off products, presented as exhibition pieces on the theme of 'State of Mind, Mind of State', and it focuses on the 'interactive relationship between personal psychology and self-control.'

Registration deadline is August 13th.

The Festival will take place around Redchurch Street in the Shoreditch district of London.

More information at www.antidesignfestival.com

(Image courtesy of Anti-Design Festival.)
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